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	[Hero Product]	[Comparison Product]	[Comparison Product]	[Comparison Product]	[Comparison Product]
SKIN BENEFIT	Reveals new surface cells	Skin barrier recovery	Smooth wrinkles, firm + SPF 25	Visibly younger eyes	Smooth, firm, revitalize
WHEN TO USE	Day and Night	Day and Night	Day	Day and Night	Night
FORMAT	Serum	Moisturizing Cream	Day Moisturizer with SPF	Eye Serum	Night Moisturizer
ATTRIBUTES	Lightweight, fast absorbing	Melts into skin, non-greasy	Non-sticky, fast absorbing	Lightweight, non-greasy	Balm texture, non-greasy
SKIN TYPE	All skin types	All skin types	All skin types	All skin types	All skin types

Reveals new surface cells

Day and Night

Serum

Lightweight, fast absorbing

All skin types

[Comparison Product]

Skin barrier recovery

Day and Night

Moisturizing Cream

Melts into skin, non-greasy

All skin types

[Comparison Product]

Smooth wrinkles, firm + SPF 25

Day

Day Moisturizer with SPF

Non-sticky, fast absorbing

All skin types

[Comparison Product]

Visibly younger eyes

Day and Night

Eye Serum

Lightweight, non-greasy

All skin types

[Comparison Product]

Smooth, firm, revitalize

Night

Night Moisturizer

Balm texture, non-greasy

All skin types