Joy Happens Together

Elmo and Cookie Monster. You and baby. All the happiest moments start together. Community brings joy and support to this wild ride of parenthood, and with Sesame Street, everyone's a neighbor. Sesame Street rolls out the welcome mat (or play mat!) for the little joys living in every building, on every block, and with every stack of building blocks.

Partners in Joy

We believe that together is better, bouncier, bubblier, and BRIGHTER! That’s why we team up with our very favorite brands. Because “too much of a good thing” doesn’t exist in the Bright Starts™ world.

There’s so much joy in community. Baby, meet your favorite furry monsters from Sesame Street!

Newborn necessities

Welcome to the world, baby. Fuzzy, furry friends are ready to greet your newborn with comfort.

Places to go, people to see!

When you’re on the move, take Elmo and all your furry friends with you on trips or street strolls.

A lifetime by your side

From baby babbles to toddler bounding, Sesame Street friends grow with you through different ages and stages.