Friendship is Magic

You + baby + Disney Baby friends are what squad goals are made of. From that very first breath, parents and babies are bonded for life. And when you surround your little with Mickey Mouse and Minnie Mouse, Nemo and Dory, Winnie the Pooh and Tigger too… those first years are filled with friendships that will last a lifetime. What’s more magical than that?!

Partners in Joy

We believe that together is better, bouncier, bubblier, and BRIGHTER! That’s why we team up with our very favorite brands. Because “too much of a good thing” doesn’t exist in the Bright Starts world.

Introduce your little one to your favorite Disney Baby friends.

Welcome home, baby!

Welcome your baby home with soothing comfort. Plus, a second set of hands? Magic!

The magical worlds of Disney Baby.

Our gyms, walkers and jumpers transport baby into a whole new world of pure joy!

Packed with play!

There are so many ways to play with Disney Baby friends, like jumpers with 360° rotating seats for fun in all directions.